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Steve Jobs and Apple represent the future ofdigital living
Special to USAfrica The Newspaper, Houston
USAfricaonline.comand CLASSmagazine and The Black BusinessJournal
By ChidoNwangwu, USAfricaonline.com
(written December 18, 2001)
Steve Jobs is truly the Technologist and Marketer of the new,digital age. The ultimate sales master. The choreographer of the mostappealing and "loved" computers in the world. In some ways, he'salmost intelligently magical in the articulation of his digitalproducts. The man has truly converged art and digitaltechnology.
He'sthe antithesis of the staid, beige Wintel-PC world. He's iMac-like;engaging, daring, bold, colorful and full of techno-substance.
In my view, Steve Jobs' persuasive talents, consummate skills,overall sense of business mission and the creative talents at Appleare extending the frontiers of digital magic and superior computingmethods.
With Apple, computing does not really have the dry, cold formalismof a biege PC machine, the impersonal architecture (translation:lacking in personality) of the Windows-Intel machines and some oftheir outdated methods of computing in a digital age.
Hey, lest I forget, I got myself a special Thanksgiving gift: thelatest combo-drive (dvd/cdr-w) iBook (in the picture). It's amasterpiece, design and performance. It burns the CDs with iTunesalmost like a breeze &endash; in terms of its ease of use. Itruns with the latest, robust MacOSX operating system. MacOSX hassince leapfrogged the character, performance, interface and qualityof computing. Again, the Windows XP is a sluggish imitation of thetranslucent, liquid colors of MacOSX
Jobs has led the rubbishing of the oft but misleading claims about"lack of Mac softwares." No; not with almost 15, 000 software titlesand products and lots more jumping onto the preemptive,multi-tasking, cross-platform UNIX kernel and the MacOSX.
Apple has been back for almost 40 months with significantlyimproved financials and leading edge technologies. Few PC users evenknow that the iMac sold more than their Windows-Intel laptops. Only ahandful of PC and Mac users know the U.S Army, the Strategic AirCommand of the U.S., the Health and Human Services and thousands ofother governmental and private agencies use the Apple Macproducts/machine after their Windows-Intel based servers were foundto be dangerously inadequate and less secure. But who will tell thefacts? That's an issue I'll deal with another day.
Inside and outside the MacWorld conventions and stores Macaddictsand Macfaithfuls (I'm one), are not only impressed but seem certainlythankful for better products and setting of new world standards forcomputing regardless of whatever platform you may have. Whetheryou're running on Windows-Intel, Linux, MacOS, BeOS and all that.
Apple's new PowerMac computers became the first in the world torun on two computer chips; ensuring a dazzling speed and exceptionalperformance. "This is the first personal computer in history to comewith a dual processing standard," Jobs told the group.
On the issue and misrepresentation by some non-Mac users that theApple G3 and G4 processor speeds are lagging behind their Intel/AMDcounterparts whose chips carry higher numerical values, PhilSchiller, Apple's VP of Worldwide Marketing, took the stage topresent a speed face-off between a 500 MHz G4 (Mac) and a 1 GHzPentium III (Windows-Intel). A series of Photoshop 5.5 tasks andactions were assigned and played on the Mac and Windows-Intelmachines. Significantly, the G4 computer's Velocity Engine had thePentium III for lunch.
More revealing are the numbers: the Mac completed all tasks in 100seconds while the 1 GHz machine returned at 124 seconds. This causedcheers from the crowd and the comments "This means a 500 MHz G4 isequal to a 1.2 GHz Pentium III," Jobs stated. To pile on theadvantage, Jobs let a new mantra "Two brains are a better than one,"as a prelude to introducing yet another first in computing:dual-processor Power Mac G4s. "This means a dual-processor 500 MHz G4is like a 2 GHz Pentium III, if you could even purchase [the 2GHz Pentium III]," Jobs told the audience, "but we are deliveringthese today."
Mr. Jobs and his team at Apple have followed a strategy which hasalmost doubled its share of the computer market since the past 32months despite the barrage of misinformation against the AppleMacintosh.
Apple's wireless I-Bookand the I-Maccomputers have not only beat the sales record of similar computers onthe Windows platform, their design edge has been cited by TIMEmagazine and other professionals as setting the standard for thefuture of computing. In deed, the new line of Apple Macintoshcomputers have been copied by such companies as e-Machines, Dell,Gateway, and Windows designers that thay hhave all given new meaningto the words,
"imitation " as a form of flattery.
It did not work for them, though. A few weeks ago, Dell and Compaqfailed to pull in good results, operational performance, customeracceptance and the marketing savvy of the iMacs that they cancelledtheir iMac knock-offs.
This upswing in revenue, products and sales for Apple's have comeafter a decade of poor management and terrible lack of propermarketing of Apple products by some of its previous CEOs. Obviously,Apple Computer aims higher for 2002 with its products and strategyunder the leadership of tech genius and iCEO Steve Jobs. Overall, Iknow that Apple has been delivering better and highly acclaimedtechnology.
On the Apple platform, in fact, I first wrote and posted this webpage from my digitally wireless Apple PowerBook DVD 2000 (with itsultrasharp, 14.1-inch TFT active-matrix display, the ATI RAGEMobility 128 video controller), computing is a joyfultechno-communion which enlivens and allows me to do more (faster!)without those thousands of bugs and crashes. Ahh, lest I forget, theatrocious "you have performed an illegal operation" error and otherancient messages dogging the Windows-Intel PCs.
Jobs' trademark jeans simplicity add to the compelling aura andpersonality of the Mac; all shine as one unique being. And, thoseglasses....
He announced on July 19, 2000, in New York, the new look, soupedup and new color iMacs (my favorites are sage and snow). Apple hassold 3.7 million iMacs within 18 months. Apple aggressively droppedthe price of the entry level iMac to $799.
Main event and head-turner at the July 19 event was Jobs'introduction of the world's first all digital computer which has noanalog wiring: the G4 Cube. The shape is daring and entirelydifferent and saves lots of space while packing lots of power. Almostone-fourth the size of most Windows-Intel PCs, it runs aPentium-crushing 450 MHz PowerPC G4 processor. It has the power to do3 billion calculations per second.
BTW, the iPod and the ITunes have been smashing succeses,commercially and performance-wise. 1,000 songs in a card-sizeportable device? It's a stereophonic and digital marvel!
Meanwhile, what next, Steve? We hear it's the Gigawire! Giga-what?Only at Apple!
ChidoNwangwu, recipient of the Journalism Excellence Award,HABJ 1997, is Founder and Publisher of USAfrica The Newspaper,USAfricaonline.com (first African-owned U.S.-based professionalnewspaper to be published on the internet), The Black BusinessJournal , BBJonline.com, and CLASS magazine. He traveled with andcovered U.S. President Clinton's visit to parts of Africa March-April2, 1998, and currently serves on Houston Mayor Lee Brown'sinternational business advisory board (Africa). (written December 18,2001). Apple has since January 2006 shifted to the Intel chips forits Mac G5 and PowerBooks/MacBook Pro. Its iPodhas shattered on record and dominates at least 78% of all legal musicdownloads and is setting the standards for video downloads.
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"I hope I have shown it is possible to show respect to English and Igbo together. Chinua Achebe added that "The situation may well develop in the future, in which the different languages of Africa will begin to reassert themselves," he added. "I have made provision for that myself, by writing certain kinds of material in Igbo. For instance, I will insist my poetry is translated back into Igbo while I'm still around."
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Obasanjo: Let me say this to you, when you put the question of 10,000 -- 10,000 people dying in Nigeria, of course, for a population of over 120 million people...." But USAfricaonline.com Founder and recipient of the Journalism Excellence award (1997), Chido Nwangwu, who appeared on the same program as as a CNN International analyst (Africa) pointed out that "when (President Obasanjo) answered that in a country of 100 million that 10,000 people are said to have died, as if that was a small number, that in itself reflects a disconnect with the concerns of Nigerians. The second one is that when the risk is civil disagreement, the police are required to intervene in the country. And the deployment of the armed forces of Nigeria requires at least some consultation, however modest, with the parliament." Nwangwu, former member of the editorial board of Nigeria's Daily Times continued that "the third factor that is equally important to underscore is that the armed forces of Nigeria moved in for a punitive action rather than just containing a civil disagreement." He noted in USAfricaonline.com backgrounder "it was revealing and interesting interesting discussing Nigeria's issues with its leader - under the current circumstances of an increasingly out-of-schedule elections and the gathering storm of an impeachment process by a majority of the members of the National Assembly, predominantly by Obasanjo's party members." See rush transcript of the CNN International news program.
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