Tobacco and Nigeria's N17Billion
poison house in Ibadan
Recently, in the historic city of Ibadan (in Oyo State, southwest
Nigeria), the state Governor, Alhaji Lam Adesina, decided that the
best "gift" and governorship "achievement" he could possibly offer
those who elected him into office are baskets of cigarette.
Cigarettes have long been proven to be unhealthy and addictive , and
it should be clear to him that he is giving his own people a
dangerous, unwholesome package. He is doing this in
connivance with the ' righteous' retired Gen. Oluegun
Obasanjo-led Federal government of Nigeria who having failed to
attract any serious investments now welcome tobacco billionaires as
signs of foreign "investors." A few months ago, Obasanjo's government
granted permission to British American Tobacco (BAT), ' a leading
cigarette manufacturing company' to invest a ' whopping $150
million (about 17 billion naira), in the construction of a tobacco
factory on a 26-hectares green field site in Ibadan, close to the
Eagle Floor Mill in (Ibadan) the Oyo State Capital.' I have no doubt
that the verdict of most Nigerians is that Governor Lam Adesina
should ask his tobacco friends to leave Nigeria immediately or be
forced out by a mass action! They are ruiners and killers.
We can do without their so-called employment opportunities for
1000 Nigerians, many of whom would sooner become sick and sickly, and
even die because of their constant inhalation of poisonous tobacco
fumes. These people are no lovers of Nigeria and Nigerians.
They are here to cart away bags of money at the expense of our
lives. They are unwelcome. They are enemies.
By Ugochukwu D. Ejinkeonye
Special to USAfrica The Newspaper, Houston
USAfricaonline.com,
The Black
Business Journal
NigeriaCentral.com
Without a doubt, among the numerous
advertisements of products and services which jostle for spaces on
our television screens, radio broadcasts, newspaper pages,
billboards, and all other forms of mass information outlet, those of
cigarettes seem, in my view, to have attained the scary distinction
of being among the most alluring. The pleasant pictures of
vivacious achievers smiling home with glittering laurels just because
they are hooked to a particular brand of cigarette which are beamed
into our homes by the various television channels every other minute
are very hard to resist. The evidence of their pernicious
impact could readily be seen in the alarming haste and awful rapidity
at which many youths adopt with unparalleled glee these cigarette
adverts stars as their most cherished heroes and models.
I was a victim too. As a youth, the elegant, gallant, athletic
rodeo man whose image marketed the 555 brand of cigarette was my best
idea of a handsome, hard-working winner. My friends and I
admired him, carried his photographs about, and yearned to smoke 555
in order to grow up and become energetic and vivacious like him.
One wonders how many youths that have been
terminally impaired because they went beyond mere fantasies or
obsession with their cigarette heroes and became chain-smokers and
irredeemable addicts. Managers of tobacco adverts are so adept
in this grand art of monumental deception that their victims never
suspect any harm until they have willingly placed their heads on the
slaughter slab.
Plying the way of truth then will demand that we are all told the
ultimate, gory destination of all smokers. A very beautiful
cigarette advert which at best could be regarded as a perfect
equivalent of a very neat and attractively-turned out beckoning
HIV-positive lady labours so hard to ensure that the intending victim
never gets to suspect that he or she is being lured on to sit on a
keg of gun powder or embrace a live cobra until he or she crosses the
borderline.
Indeed, only very few are able to look beyond
the meretricious pictures and the pernicious pomp of cigarette
promotional stunt and see the blood-curdling pictures of piecemeally
ruined lungs and other sensitive organs, murky, chimney-like breath
tracts and heart region, the looming merciless and spine-chilling
fangs of an all devouring cancer, tuberculosis, sundry lung and heart
diseases, and their associate unyielding killers.
Thank God for His mercies. Nigeria's Ministry of Health has
demonstrated reasonable sensitivity to the tobacco onslaught.
Accompanying each of the usually flamboyant cigarette adverts
is a sobering warning: The Federal Ministry Of Health Warns That
Cigarette Smokers Are Liable To Die Young. Simply put, this
statement implies a clear truth: if one offers you a cigarette, such
a one is only informing you of his wish that your life be cut short.
He is just telling you: May You Die
Young!
The proposed factory in Ibadan, by its sheer
size, composition and capacity should be ' the biggest and most
modern' of its kind in Africa. Since this deal pulled
through, the tobacco merchants have been in a merry mood. On
his own part, Lam Adesina would certainly be thumping his chest right
now that he has been able to catch a prominent investor without much
sweat. I won' t be surprised if he goes on air in the
next few days to tell his people of the new ' democracy
dividend' he has just delivered.
To underscore their merry mood, an enthusiastic, swaggering Mike
Cowking, the project manager of the Tobacco outfit, recently, took
reporters round the site of the factory in order to show them the
land where they will mount the plant that will sooner begin to
produce and mass-distribute neatly wrapped poison whose singular
objective would be to despatch thousands of Nigerians to their early
graves. The new tobacco plant, he said gaily, is "expected to
be ready to accept the installation of the first tobacco processing
machinery in October 2002."
Now the question to ask is this: is this the democracy dividend that
Lam Adesina at his age, and given his vociferous people-loving
claims, would wish to unleash on hapless Nigerians at this time.
Millions of naira is spent by both Mr. Olusegun Obasanjo, the
president, and the state governors, including Lam Adesina, to jog
around the globe ' pursuing' investors purportedly for the
betterment of Nigerians. Is a tobacco company, which possesses
the ominous potential of initiating a gradual decimation of the
Nigerian population, and robbing smiles off the faces of the
citizenry what this country needs now? Who are the people
behind this funny name of British American Tobacco
(BAT), and why did they think that Nigeria is the most
appropriate place to site their lethal project?
The company promises to provide employment for about 1, 000
Nigerians; and so what? How many will they kill in the process?
How many of the same Nigerians will they with their poisonous
smoke confine to hospital beds? How many orphans, widows, and
widowers will they produce in a very short time? Because, as
far as I am concerned, based on the assertion of the Federal Ministry
of Health, every cigarette company has a sole objective: to
produce a commodity that makes people die young?
Ibadan is not new to tobacco projects and scandals. There was a
company called Nigeria Tobacco Company (NTC) in Ibadan. It
became so prominent that it got some emblems to its name: today we
still have NTC Road (about the most popular street in Ibadan), NTC
Play Ground, etc. But like all things evil and insidious, the
choking power of the ill wish of men of decent will killed the
company and its evil business. In shame, they crept away from
Ibadan. I do not know whether the company' s vestiges in
Kaduna could still be found or has that also met with a
much-deserved death? Its premises in Ibadan were auctioned off
and the Oyo State government bought everything off. Its
Play-Ground has equally been bought off by Churches and instead of
the place again being a ground for the manufacture of the agents of
death, the gospel of life now issues forth from there.
Now with this grand entry of British American Tobacco, is Gov. Lam
Adesina giving a hint that he may soon revitalize the NTC plant and
re-commence production of cigarettes? Oyo State people have a
right to stand up to their Governor and demand to know why he has
admitted these unrepentant merchants of death into Ibadan. The
potential victim of their unhealthy menu might be your
son, your daughter, your father, your uncle or your nephew or niece.
Once the poison of this tobacco house is allowed to be
unleashed, there could be no limits as to its cancerous impact.
Imagine your loved one pinning away on his or her sick bed just
because, with his or her money, he or she had patronized a tobacco
outfit.
The other time, there were reports in some foreign media about how
tobacco companies, being confronted with a growing hostile
environment at home because of the high costs in human life they have
continued to incur for their countries have chosen to seek a fresh
haven in Africa. Nigeria was specifically singled out as a
prized target. They would invade here with tantalizing
promotional blitz and entrap everyone that strays onto their
blood-stained path. Of course the validity of the report was
sufficiently vindicated when cigarette companies began to exhibit the
dubious generosity of sponsoring sporting events, like the English
Premier League, on television.
Then Benson and Hedges began their Golden
Tones, targeted at ' discovering young musicians' from Nigeria.
As if there are no young musicians to be discovered in Britain
and America? When a ban was clamped on tobacco companies
engaging in such ruinous ventures, uninformed commentators began to
complain that the only people that were kind enough to dissipate
their energies and resources ' discovering' and '
promoting' our budding artists were being prevented from doing
so, thereby stagnating the growth of the industry. Well, any
industry whose growth depends on the conversion of most Nigerians to
cigarette-addicts should better die quickly, and never resurrect.
We are better off without it. These naive cheer-leaders
of the insidious trade conveniently forget that at such shows,
cigarettes are freely distributed and many unwary youths and even
adults are lured on and initiated into the cult of smokers.
Many have died from the aftermath of such encounters.
Should we swallow a bait and have a lethal hook thrust in our
throats just because the bait looked so appealingly delicious?
I urge Nigerians to institute a series of lawsuits against Governor
Adesina and the tobacco men. The company they are setting up
constitutes a flagrant breach of our right to an unendangered life
and existence. We should take a cue from what is happening in
Western countries where families whose loved ones were killed by
tobacco-caused illnesses have taken the devilish companies to court.
Many of them have been made to pay millions of dollars as out
of court compensations to the petitioners. And the courts are
also awarding sentences against these companies. It is also true that
many of the directors of these companies have had to admit in the
open, or while in court or at other fora of public inquiry that they
are sufficiently aware that their products are very harmful and could
shorten people' s lives. Note that it is a fact that many
tobacco company workers abhor their products: yes, they do not
smoke.
The view that people are merely exercising their free will when they
choose to smoke does not hold water. Many people do not know what is
good for them and so, sometimes, manifest the predilection to give
free rein to the Id which suppresses the higher moderating
influences of the Ego in them, according to the
psychoanalyst, Sigmund Freud. That is why the organized society
as the Super Ego comes in to beat such derailing people back
into line and save them from themselves. If this were not so,
then, suicide should have been allowed as a perfect expression of
one's free will. If someone kept his bayonet in your custody
and then comes to take it back after he has been medically confirmed
to be insane, would you respect his free will to use what belongs to
him and surrender the bayonet to him? What are we really
saying? What is the point of convergence or departure between
the unhindered exercise of one' s freedom and society' s
redeeming and/or moderating influence in the event of undiscerned
danger looming over the individual?
It is clear that tobacco is becoming more and more unpopular by the
day. Whatever taxes and duties they pay to the government is
akin to a man paying you to rape your daughter. We can do
without those monies. Let them just go. Ditto for all other
tobacco companies. They are unwanted, loathsome and unwelcome. What
they manufacture has no single benefit, no redeeming feature.
All it does is to kill and ruin.
Gov. Adesina should know that if he continues
to insist on their stay in Ibadan to carry out their evil trade, he
is only telling us that the interest of the people is no longer his
priority. And the people should give him only one reply: vote
him out in 2003 election. I even think that 2003 is still too
far. All non-smokers in Oyo State House of Assembly should team
up and initiate an impeachment bill immediately and vote him out.
He can then go and become the Executive Governor of British
America Tobacco, wherever they will relocate when the new Governor
chases them out.
Ejinkeonye
is a Lagos-based writer, and he will wrote on social and public
issues for USAfricaonline.com. We welcome responses to this
commentary to Letters@USAfricaonline.com.
For more information on the dangers and destruction caused by tobacco
log on to TOBACCOFREE
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